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Traditional vs. Digital Media: What’s your Strategy?

“The medium is the message” is a famous phrase introduced by Marshall McLuhan [...]

By | January 25th, 2017|Digital Marketing, Latest Articles, News|0 Comments

What is Digital Health and who will the main players be?

According to the Indian billionaire and former founder of Sun Microsystems, Vinod Khosla, [...]

By | September 19th, 2014|ehealth, Latest Articles|Comments Off on What is Digital Health and who will the main players be?

Simple steps to get started in Digital Marketing

With so much being written and talked about in the media it can [...]

By | July 18th, 2014|Latest Articles|Comments Off on Simple steps to get started in Digital Marketing

The 7 habits of highly effective digital Pharma companies

A recent paper from McKinsey & Company* looks at the 7 habits it [...]

By | May 23rd, 2014|Latest Articles|Comments Off on The 7 habits of highly effective digital Pharma companies

Medical animations work, why Pharma should be using them

There is much written about video and the reasons why we are able [...]

By | April 25th, 2014|Latest Articles|Comments Off on Medical animations work, why Pharma should be using them

What digital services do patients want from pharma?

Two recent reports highlight the deficiencies in eHealth and the opportunities that exist [...]

By | March 27th, 2014|ehealth, Latest Articles|Comments Off on What digital services do patients want from pharma?

Why isn’t Pharma using new digital technology?

With all the tools that are available today, it is still surprising that [...]

By | February 20th, 2014|Latest Articles|Comments Off on Why isn’t Pharma using new digital technology?

5 Most Common mistakes made when running a webinar

There's no doubting the huge benefits of using webinars. However it's important to [...]

By | January 13th, 2014|Latest Articles, webinars|Comments Off on 5 Most Common mistakes made when running a webinar