Non Profit marketing2017-05-19T15:04:06+00:00
digital marketing services

Non-Profit Marketing

Fundraising – Connecting – Storytelling

Our goal is to enhance the impact of organizations, businesses and people committed to making a positive difference in the world.

Restricted budgets always come into play whether you’re a big or small charity – nonetheless charities of all sizes should be using digital marketing to raise awareness and it’s extremely important that you have the right digital strategy and use it to it’s full potential.

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We Want To Help You Grow Your Impact

For years, we have been designing digital strategies for non profit organizations, charities and patient support groups to help them reach their goals and causes, from donating money to increasing awareness about their causes and becoming more involved.

Our clients include World Vision, ISPCA, Barnardos, Marie Keating Foundation, Temple Street Foundation, Irish Skin Foundation, among others

digital marketing strategy

We Make it Easy for Donors to Act!

Building trust is of paramount importance to charities. Most of your donors will research your organization and your competitors before making a donation. They will visit your website several times. This is why we focus on developing a relationships with donors at every stage of the donation process, from leads generation (on Facebook, for example), to email campaigns and re-marketing strategies.

Building Trust

Being a Digital Agency we also make sure that it is easy for users to take action on your website. Mobile-friendly sites are not even useful – they’re essential! We found that over 70% of traffic to our clients sites are from mobile. Even if the final donation may not come from mobile devices, the initial search would most likely have been from a mobile device. Mobile also helps improve your website’s ranking on Google so contact us today!

Read about the Power of Social Media and Non-Profits

 

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Google Grant Account

A Google Grant account is an opportunity not to be missed. Google will allocate 10,000 USD for you to use on Adwords EVERY month free of charge. You may want to use Google’s non-profit marketing campaigns to give your charity more visibility, gain more donations or recruit more volunteers!

On average, Google processes over 40,000 search queries every second and approx 3.5 billion searches per day. 

As Google Partners, we can help you set up, run, optimize and make the most of your Google Grant account.

Benefits of Google Grant Ads for Nonprofits

  • Increase online visibility
  • Gain more volunteers
  • Increase donations
  • Using keywords to highlight your work and raise awareness about different events that you are holding
  • Measure and track online donations, video views, downloads, email sign ups, volunteer sign ups

Find out more about Google Grant Account here.

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Google Search Ads

Google AdWords is a cost-effective advertising platform that allows you to focus your spend on those searching for information on relevant terms. AdWords adverts are displayed along with search results when someone searches Google using one of the product’s relevant keywords, for example “children charity”, “donate to charity” etc.

Ads appear under “Sponsored links” in the side column of a search page, and may also appear in additional positions above the free search results. This will ensure we will advertise to an audience that is already interested finding out more information about our product or related keywords. Your customers are already searching online and you only pay when someone clicks on your ad. This makes it easier to run very successful campaigns even with a small budget. The great thing is every cent you spend is completely traceable and accountable.

 

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  • google ads
  • adwords charity ad
  • google search ad
  • google search
  • adwords ads
  • facebook ad
  • linkedin sponsored update
  • twitter ad
  • facebook ad
  • facebook canvas ad
  • facebook lead generation ad
  • facebook video ad
  • twitter ad
  • facebook video ad
  • twitter ad
  • twitter ad

Social Media Marketing

We will help you to reach and engage with your target audience on every social media platform.

We will create campaigns tailored for a variety of goals, from driving website traffic to increasing brand awareness or generating valuable leads.We will use very specific targeting options, eye-catching ad formats and easy to read report. 

  • Choose your Social Media Platform (Facebook, Twitter, Pinterest, Instagram etc.)
  • Choose the most appropriate type of ads based on your end goals and use eye-catching ads (Lead Generation, Video Ads, Website Clicks, Canvas Ads etc.)
  • Target your audience based on demographics, behaviours or contact information.

We can advise and help you to run your social media platform, create and enagege your communities and drive donors and customers to your organization.

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Display and Native Advertising

Fuel your content to ignite conversions

Sponsored content and banner ads are the marketing solution you need to boost your brand awareness and gain exposure for your organisation. 

We work with many third party websites to promote your content on online newspapers, magazines, content platforms, sponsored newsletter, and so on.

Content comes in a variety of forms from text to infographics to Explainer Videos.

To place yourself as an industry leader organization, you need high-quality, engaging content; but creating intriguing content is very time-consuming and needs expertise. Contact us to help you grow your brand!

We also work with partner websites to promote banner ads that will get your ads in front of a highly targeted audience. To do this, we use specific targeting techniques such as audience and behavioural targeting – showing your ads to the types of people you intend to reach – or contextual advertising – matching your ads with relevant pages.

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  • banner ad
  • native content
  • banner ads
  • sponsored newsletter
  • billboard ad

Search Engine Optimisation (SEO)

Get found on Google 

Does your organization come up in search engine results like Google for what you want? Search engine optimisation will help your website rank on search engines organically. These are the natural results you see on Google / Bing / Yahoo which are normally situated underneath the ads.

Attain and retain Search Engine Rankings

Our goal is get your website on the first page of Google for the keywords that are related to your charity. We provide first-class SEO strategies and ongoing SEO maintenance to improve and maintain your rankings on search engines.  

Find out more about our tailored SEO packages

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Email Marketing

Stay in touch with your donors and nurture your leads with an email campaign.

From single e-shots to automated email campaigns we plan and execute comprehensive email marketing strategies including:

  • Creative strategy
  • Targeted content creation
  • Email workflows for lead nurturing and retention
  • Subscriptions
  • A/B testing
  • List management
  • Social Media integration
  • Behavioural filters
  • Referral programs
  • Analysis and reporting
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email marketing