Combined Media and World Vision created a fully integrated, multi-channel digital campaign to:
- Raise Awareness of the condition of girls and women in the world
- Generate leads through website sign ups
- Acquire registrations to Girl Rising movie screenings all over Ireland
Combined Media devised a simple navigation system for the landing pages, making it easier for users to watch excerpts from the movie , register for events, raise awareness and sponsor a girl. A combination of digital marketing activities included Google Adwords, Banner Advertising, Facebook, Twitter, Youtube, Pinterest, SEO, Affiliate marketing, Email Marketing and remarketing.