The campaign so far has been World Vision’s most successful campaign:
• Up to 10,000 people signed the petition in Ireland
• There’s been a huge engagement on Social Media Ads and a high Click Through Rate on Google Search
• The campaign achieved a very low avg. Cost per lead
• The conversion rate from Leads to Donors or Sponsors through the phone calls was the highest ever reached by the client
• The Leads remarketing campaigns were also very successful, with leads being one of the main donor groups online
• The strategy was recognised by World Vision global offices and is currently being implemented by other World Vision’s regional offices
• An extension campaign was also launched for Northern Ireland for three months, at it was very successful.