The website was promoted through a Digital Marketing campaign on Google Search and Display, Facebook and third party websites, including Evoke.ie, Independent.it, RTE and ad networks. The campaign performed very well, driving a considerable amount of traffic to the website. Users engaged with the resources provided, including:
- making a pledge to take control of their asthma
- taking the Asthma Control Test, to check the level of control you have over your asthma
- downloading the pledge pack, where they could find helpful materials that, in conversation with healthcare professional, they could use to manage their asthma more personally and effectively
- downloading the Asthma Management Plan
- watching the video
All results and actions on the website were tracked and reported.
In particular, the Google Search campaign showed a very high Click-Through-Rate. According to Google, the average click-through rate on AdWords paid search ads is 2%. Accordingly, anything over 2% can be considered an above average CTR. MAP search CTR was 4.16%