Make Asthma Personal – Digital Campaign Combined Media
Having an Asthma Management Plan is one of the key elements of effective asthma management. However, research showed that despite most people with asthma agreeing that managing their condition is important to them, the vast majority didn’t have an asthma plan.
As part of this ‘Make Asthma Personal’ campaign a website and various online tools were developed. The website contains educational material on how to take a more proactive and personal approach to managing asthma. It features an online toolkit to help people manage their asthma more effectively by tracking their symptoms and triggers, as well as outlining the important first steps in developing a personal asthma management plan.
There was an extensive piece of market research carried out as part of this campaign that unearthed some very interesting facts an figures. We designed and developed an explainer video to present these facts and figures in an interesting and engaging way.