Implementation, tactics and strategy
• A microsite was created which was filled with information including; a video, an infographic, patient & family stories, information about your skin, using the ABCDE of melanoma detection, information and images of what to look out for, causes, prevention, what to do and treatment.
• A Skintervention video was created and featuring 7 Irish people who have experienced melanoma first-hand (The video was kindly supported by Novartis).
• Infographic: Two static infographics were designed to showcase causes, prevention and the ABCDE of malignant melanoma; Asymmetry, Border Irregularity, Colour, Diameter and Evolution.
The Skintervention video and messages from the Infographic were promoted on Google, Facebook and Twitter. Social Media is where the campaign excelled and where the video gained virality.