For those of you who don’t know TED it’s a nonprofit that’s devoted to spreading ideas through short and powerful talks. These influential TED talks from expert speakers are known as “ideas worth spreading”.

If you’re a nonprofit or if you’re working with a nonprofit, these 3 Ted Talks are great for motivating and inspiring your digital marketing strategy.

Seth Godin : The Tribes We Lead

Seth Godin is an marketeer and entrepreneur who thinks about the marketing of ideas in the digital world today. According to Godin, “What we’ve done as spammers is tried to hypnotize everyone into buying our idea, hypnotize everyone into donating to our cause, hypnotize everyone into voting for our candidate. And, unfortunately, it doesn’t work so well anymore”.

Humans have a need to belong to a group, an organisation or a tribe as Seth Godin puts it. The internet allows us to connect with anyone in the outside world or that online. Godin suggests a strategy for creating community change through the power of tribes and where it’s through connecting with people who care and want to be part of a similar cause.

Seth talks about how San Francisco became America’s first no-kill city for stray animals. How this was through the action of citizens. He talks about how this was down to just one leader and how one leader’s impact can make such a massive difference on society.

Adam Garome – Healthier Men, One Moustache at a time

Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues, such as prostate cancer, testicular cancer and men’s suicide. Inspired by what women do for breast cancer Adam Garome talks about the creation and fruition of Movember. Beginning as a dare in a bar in 2003, it turns into one of the most successful awareness campaigns in history.

Ken Allocca: Why Videos Go Viral 

Even though this goes back to 2011 Ken Allocca – who works as the trends manager for YouTube which means he gets paid to watch and analyze YouTube videos! – still talks about  Jimmy Kimmel using tastemakers to bring virality to a larger audience.

Despite 48 hours of video being uploaded to YouTube every minute, certain videos go viral and often become cultural phenomenons.

The infamous double rainbow video surprisingly didn’t go viral immediately. Ken Allocca goes on to explain that tastemakers can also be the cause of virality. Jimmy Kimmel was the tastemaker in this instance. It wasn’t until he shared the video on Twitter 6 months after it was first published that anyone really noticed how comical and bizarre it was. To those who don’t know the video, it  shows a guys ecstatic reaction to a double rainbow which he described as the “Eye of God”. Watch it here.

In the nonprofit digital marketing world, we typically call tastemakers Ambassadors. Using Ambassadors with the likes of video have proven to see their message spread out much more to their target audience and beyond.


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Gillian O Sullivan