27th April 2018
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The healthcare industry is constantly at the forefront of technology advancement to improve therapies and treatments, but not so much so when it comes to digital marketing innovations, particularly due to legal and compliance constraints. Keeping abreast of digital marketing trends could help getting ahead of competitors and ready to implement new digital marketing strategies next year.
You might have heard of Search Marketing, Search Engine Marketing or Search Engine Optimization and wondered what the difference among them is and, most importantly, if your healthcare company is using the right Search Marketing techniques to gain website traffic and visibility on search engines.
