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How to Write a Digital Brief 2017-11-23T14:18:19+00:00

Is your charity embarking in a new digital marketing project? Do you know how to write a killer digital marketing brief for your agency?

The quality of your brief is key to make sure that your agency understands the needs of your organization and delivers your digital campaign in a cost-effective way.

If you are unsure of what information you should have in your brief, download our guide “How to Write a Killer Digital Brief”. Just fill in the form with your details and we will email it to you!

We created this guide based on years of experience working with non-profit organizations and charities and hundreds of briefs received over the years. The guide includes:

  • Principles of an effective briefing
  • Why you need a brief
  • How to describe your organization
  • Campaign’s overview
  • Campaigns objectives
  • Messaging and proposition
  • Design
  • Choosing between a landing page and a microsite
  • Describing your target audience
  • Budgets and targets
  • Schedule
  • Deliverables
  • Accounts and resources

Thanks for downloading!

For information about our digital marketing work for non-profits click here or

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Are you thinking of building a new website for your organization? Download our guide “How to write a killer web design brief” !