Digital Marketing Strategy
A solid digital strategy is the foundation of a successful campaign. Whether you want a small, state-of-the-art campaign, a resounding product launch or an awareness campaign, we will work with you to make sure that your goals and needs are carefully addressed.
We’ll create a digital strategy that generates leads and culminates into conversions. We add value to your marketing strategy which advertently reflects in your business.
Our Online Marketing services include;
- Digital Strategy
- Performance Marketing
- Paid Social Media Advertising
- Social Media Marketing
- Google Ads: Search, Display, Shopping, Video, App
- Email Marketing
- Content Marketing
- Search Engine Optimisation (SEO)
- Design
- Analytics
Healthcare & Pharma
We have a specialty in digital marketing for healthcare and Pharma. Services include; disease awareness campaigns, patient group advocacy campaigns and websites, digital campaigns for health professionals and health organisations and groups across multi-channels.
Social Media Marketing
A social media strategy should be your brand’s rоаdmар for creating awareness and increasing engagement on various social mеdіа channels. While we do сuѕtоmіzе the аррrоасh for еасh client, our ѕосіаl mеdіа strategy include an audit of еxіѕtіng social media рrоfіlеѕ, goals and оbjесtіvеѕ, targeted users, directions on creating and implementing recommendations.
Our campaigns are designed to reach highly targeted audiences, making the best use of Social Media platform’s most advanced features at affordable costs. We are renowned for achieving above industry-average results in paid social media campaigns.
Your audience is online, and you need to be there
- There were 3.79 million social media users in Ireland in January 2021
- The number of social media users in Ireland increased by 110 thousand (+3.1%) between 2020 and 2021.
- The number of social media users in Ireland was equivalent to 76.4% of the total population in January 2021
Most used social Media Platforms in Ireland (2021)
Google Ads
We create Google Ads across Search, Display, Shopping, App, and Video that create awareness, generate leads, and sell.
More than ever, customers face increasing competition, tighter margins and stricter GDPR regulations. By implementing the modern search framework, we lead customers toward a future proof growth curve.
- No Setup costs - You need not pay any extra setup costs for the campaigns
- No Risk - We have no minimum term or long notice periods for our Google Ads Management
- Transparency – Updated activities tracker with weekly and monthly reports
Be Found and Sell on Google
As a Google Ads agency with the experience of many successful Google Ads campaigns, we dedicate ourselves 100% to your business goals.
PPC Advertising
Drive growing return on your investment
PPC (pay-per-click advertising) is a model of internet advertising. Search engines like Google and Bing allow advertisers to promote websites in their search results. PPC is one of the most cost-effective ways to reach your customers. Your customers are already searching online and you only pay when someone clicks on your ad. This makes it easier to run very successful campaigns even with a small budget. The great thing is every cent you spend is completely traceable and accountable.
Poor set-up and management = a waste of money
With poor set-up or poor management campaigns, this can be very costly and you could be paying for clicks from the wrong audience. A lot of organisation and research goes into building a successful PPC campaign: from keyword research, to well organised ad groups, to landing page optimisation for conversions.
Email Marketing
Achieve successful ROI through professional and powerful email marketing
Through planning and execution we take a comprehensive approach to email marketing including;
- Creative strategy
- Targeted content creation
- Email workflows for lead nurturing and retention
- Subscriptions
- A/B testing
- List management
- Social Media integration
- Behavioural filters
- Referral programs
- Analysis and reporting
Our creative designs increase click through rates and our intelligent subject lines encourage higher open rates. We take pride in giving your customers something to look forward to.
Content Marketing
Fuel your content to ignite conversions
Content marketing has become top priority of many organisations and business’ in Ireland. We believe strongly about the principles of inbound marketing. According to recent studies, inbound marketing generates more than twice as many leads as outbound.
Content comes in a variety of forms from text to infographics to Explainer Videos.
To place yourself as an industry leader, you need high-quality, engaging content; but creating intriguing content is very time-consuming and needs expertise. Contact us to help you grow your brand!
Search Engine Optimisation (SEO)
Get found on Google
Does your company come up in search engine results like Google for what you want? Search engine optimisation will help your website rank on search engines organically. These are the natural links you see on Google / Bing / Yahoo which are normally situated underneath the ads.
Attain and retain Search Engine Rankings
Our goal is get your website on the first page of Google for the keywords that are related to your business. We provide first-class SEO strategies and ongoing SEO maintenance to improve and maintain your rankings on search engines.
